The winery operating system, starting with the room you’re already in.
You pour for hundreds of people a year and go home with almost nothing to show for it. We fix that first, then the rest.
We have already run the room
- 0+
- Wineries poured
- ~0
- Guests
- 0%
- Of wine logged
The inaugural SLO Wine Mixer, June 2026. Counted at the table, bottle by bottle, by the three of us.
The shift
Direct-to-consumer is shrinking. The night out is where wine sells now.
The tasting room slowed down
Club sign-ups and DTC shipments don’t carry the load they used to.
The stack is a mess
POS here, email there, a spreadsheet of events someone heard about. Nothing adds up.
Events are the channel
Pour for a room of buyers and the money follows. Walking away with nothing is the hard part.
Not a winery?
If you’re the one putting the event on, we built you your own screen.
The roster, the insurance certificates, the booth fees, the floor map and every reminder, in one place instead of a spreadsheet and two inboxes.
What pourd does
The room, the data, and everything after.
Capture the night
An iPad at your table. Bottles poured, pour rate, ratings, repeat intent. Counted as it happens.
Read the room
Your numbers, benchmarked against every other winery in the building. Anonymized, honest, yours.
Grow into the winery OS
Events are the front door. The roadmap runs the rest of the winery from one login.
Bottles poured
128
Pour rate
79.8%
vs event average
You poured above the room.
Illustrative preview · real screenshots coming
Founding wineries
We’re building this with a small group of wineries. Not for them.
pourd started at a folding table at the SLO Wine Mixer, counting bottles by hand because nobody else would. Now we’re turning that night into the platform wineries actually need, and we’d rather build it next to the people who pour than guess at what they want.
No commitment, no sales pitch, nothing binding. A conversation and a letter, and you help set what comes next.
Or email us straight at hello@pourdhq.com.
What a founding winery gets
Early access
You use every surface before anyone else does, starting with your own Wine Mixer results.
Founding pricing, locked
Whatever we charge later, you keep the number you started at.
Monthly feedback sessions
A standing conversation with the people writing the software.
A direct line
Not a support queue. Our actual phone numbers.
Who’s behind it
Three of us. All three were at the folding table.
We did not read about this problem in a report. We put on the SLO Wine Mixer ourselves, counted more than forty-five wineries’ bottles by hand, and then went and built the thing we wished we’d had that morning.